We introduced babies to the people who are OBSESSED with their super duper soft skin.
And the diaper that’ll keep it that way.
BUTT that’s not all.
We also introduced the readers of People Magazine to the only diaper softer than a baby bottom.
And since this whole “obsession” thing starts really really early? we created Huggies’ first pre-natal spot, too.
Made @ Droga5
Director: Miles Jay
ECD: Juliana Cobb
CD: Hope Nardini
Creative Team: Jessica Pester, Sara Muchnick, Brendan Dimech, Cherise Woo